We first started off with looking at various competitor websites for design inspiration. Our users are students who are either looking for advice on college prep or how to further their career paths.
Upon looking at a few websites we decided that our site should be warm, inviting and friendly. We managed to come up with a color palette after looking at a few competitors websites and deciding what influences we would want to draw from.
After looking at competitors' websites and deciding what we wanted our brand ethos to be ( warm, inviting, trusted), we decided on this colour palette.
We first hand drew wireframes and then made them into digital copies in Adobe XD. We were designing for two categories of users: students with an interest in figuring out career or college prep, or parents who are interested in getting their kids on the right track. Both the intents of these users would be to come to the site with the intent to book.
We designed with users in mind and thought that users would likely come to our site to see what services are offered, who the instructors are, instructor availability and pricing.